About eloquential


Hi, I’m Sarah Cruise and eloquential is my rattle bag of knowledge, skills and experience that I use to help enhance the communication and performance of others.

I am passionate about the art and science of communication and collect research from areas such as psychology and neuroscience, along with practitioners experience from the performing arts to fill my bag of tricks, tips and advice.

I have a wealth of knowledge and experience including:
  • extensive knowledge in the psychology of communication, inter-personal behaviours, influence, motivation and persuasion
  • experience of the dramatic arts and how to harness methods and techniques involved in stage presence and performance
  • understanding of person-centred psychology and a passion for the application of person-centred beliefs for generating long-term psychological change in others
  • years of experience coaching individuals and running workshops which really work
  • confidence and experience in adapting my approach according to individuals and groups to ensure that my support is valuable for their specific needs
Eloquential: love of arts

I established Eloquential in 2006.

Sarah’s love for the arts started when she was young, studying for LAMDA exams and completing the gold medal in speaking Verse and Prose in 1992. She also competed in various communication and performance competitions, and was involved in various productions both on and off stage, including a few at the Edinburgh Festival in 1994, 2003 & 2004. Sarah achieved a 2:1 BA Hons degree in Theatre Design. Furthmore, she helped to run a theatre company in London called The Chelsea Players until 2005.

Sarah’s love for the science behind communication was kindled in 2003 after meeting Dr Branka Zei Pollerman of the Vox Institute in Geneva. Under her expert guidance, Sarah began to understand and appreciate the extensive research behind how we communicate and interact with others. She has continued to learn from her since and keeps up to date with the latest relevant research.

Between 2010-2015, Sarah was privileged to be involved with a community of counsellors experiencing some intense experiential development in the person-centred approach. This has broadened her understanding of people, how they develop, learn and change It has also greatly enhanced her own self-awareness and ability to provide a more effective coaching relationship for others to flourish.

Eloquential is a culmination of all of these experiences and passionate interests.

How we can help you?

All our work is tailored towards your needs.

The LAMDA speaking in public syllabus is not only enjoyable, but more significantly, it has greatly enhanced my understanding of how to communicate effectively to an audience, a valuable skill.

Student, Stephen Perse Foundation Sixth Form

Sarah has been fantastic to work with. She takes the time to understand what is needed, to explore difficult questions and to push when pushing is required. She is patient, thoughtful and incredibly intuitive. I found Sarah’s style straightforward and consultative, her approach is tempered with kindness and without judgement. I can not recommend her highly enough.


Eloquential courses will engage you from start to finish and teach you to engage others. Sarah brings a unique combination of deep insight into the psychology of workplace communication and the art of persuasive speaking. This rounded and highly effective combination is unforgettable and will produce lasting change in your working environment and in individuals.

Michael Coleman – Professor of Neuroscience, University of Cambridge

Sarah’s session on effective communication was lively and engaging. She certainly practices what she preaches! Our group of University of Cambridge early career researchers learnt and practised techniques that will serve them well in their future career development. They had the opportunity to put their new skills into practice in the form of 2-minute pitches in front of an audience of industry professionals at a subsequent careers event. They showed a noticeable improvement in clearly communicating the key messages of their research

Jacqueline Garnet, Coordinator, Cambridge Global Food Security

I have worked with Sarah for a number of years, bringing her in to support employees with presentation preparation for live global events. Everyone she has worked with has been resoundingly positive about how her support has helped them, and I have seen the difference not only in their presentations, but in their confidence


Rising Stars Participants

“Brilliantly rounded workshop. Talks, case studies and exercises! And so many colours of post it notes!”

“I sang the praises of the Rising Stars scheme as by far the most enjoyable and engaging thing I’ve done in terms of group work/training opportunities. Long may it continue :)”

“Thank you so much for all your help and encouragement on the course – the Rising Stars course has been the single most positive step I have taken forward.”

Thank you so much for running the Interviews and Presentations workshop yesterday. We’ve had some really positive feedback from students and staff; your direction and organisation meant that students were on board all day

Deputy Head of Rhetoric, St Edmund’s College


Eloquential client: Zeiss
Eloquential client: NW brown
Eloquential client: Cambridge University
Eloquential client: Savills
Eloquential client: ARM & CSR
Eloquential client: Advent & RAS